Tuesday, 24 February 2015

A PESTLE Analysis for MinuteMeet.com

P- Political Environment:

The political environment in South Africa promotes businesses and is very stable.

E - Economics

The economic situation of South Africa is not at its best but Globalisation may allow MinuteMeet.com to reach customers around the world. Unemployment rates may also decrease the amount of potential customers for the product.

S - Socio-economic factors

Many people are using the Internet these days and this increases our customer base. Many people, due to poverty may also be u able to access the Internet and use our product.

T- Technology

Technology still uses the Internet and dating websites are still very popular. This indicates that MinuteMeet.com will be successful but we will have to constantly update our hardware and software, which will be expensive

L - Legislation

The business will have to adhere to the strict social media laws of the country, which will ensure the safety of our customers. We will also have to follow the media laws of other countries.

E - Ethical

People may consider video chatting strangers as being wrong and the business will have to deal with this.

by: Matthew Field

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